Test Bank for Advertising and Integrated Brand Promotion, 7th Edition by O’Guinn

What is This Product?

This official Test Bank for Advertising and Integrated Brand Promotion, 7th Edition by O’Guinn provides a comprehensive collection of multiple-choice, true/false, and scenario-based questions designed to help students and educators test their knowledge of advertising and brand promotion.

This test bank covers key concepts such as advertising strategy, consumer behavior, media planning, digital marketing, public relations, and integrated brand promotion (IBP). It is an essential resource for students studying marketing, advertising, and communications.

Key Features:

• Instant digital download
• Multiple-choice, true/false, and application-based questions
• Covers advertising strategy, digital marketing, and brand promotion
• Ideal for students and instructors in marketing and advertising